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Ecological Wood Decorative Material Industry How To Conduct WeChat Marketing Characteristics Of The Road?
Oct 09, 2017


At present, with the WeChat users more and more, the major ecological wood Decorative Material enterprises have begun with WeChat marketing related marketing activities, micro-marketing for the major enterprises, is not a fresh marketing tool, ecological wood Decorative Material enterprises in the WeChat marketing also need to go out of their own characteristics micro-marketing need to strengthen the "new ideas."
Today, two-dimensional code throughout the streets, was dubbed the "postmark." In the flooring industry, "postmark" has become one of the famous brand marketing. Pervasive two-dimensional code, the line under the two-dimensional code experience, has let consumers more and more no power and interest, pick up the phone to sweep code. But it should be noted that the ecological wood Decorative Material business micro-marketing do not sweep the consumer's Xing.
In fact, the two-dimensional code as early as 2009 has long been popular in the United States, but now two-dimensional code in the United States almost disappeared. The reason, or the use of low efficiency of two-dimensional code, leading to low consumer recognition, and ultimately lead to two-dimensional code in the United States extinct. Today, the ecological wood Decorative Material industry, the major brands by the overwhelming two-dimensional code to start WeChat marketing, but also a bit market effect? It is reported that most brands of two-dimensional code, WeChat marketing, in idle, I do not know how effective interaction with consumers.
Look at the current ecological wood Decorative Material market, the major brands of WeChat two-dimensional code flying, but the actual operation is in idle state, but also talked about the brand and the consumer between the "effective interaction." This shows that the brand's WeChat marketing is indeed "small" marketing. Brand to do is to do a good job, do not do it simply let go, to avoid the brand marketing as the "tail out of the trend."
Need to strengthen consumer confidence
If the ecological wood Decorative Material brand to do micro-marketing, we must emphasize the WeChat "letter", the real floor of the brand "letter" to pass out. Specifically, you can proceed from the following aspects:
First, enhance the user experience, enhance the sweep. Xiao Bian that in the usual two-dimensional code delivery market, to consider the different environments, to avoid "sweep" the interests of consumers.
Second, to enhance the interest of consumers sweep code. To know that any two-dimensional code is to allow consumers to take the initiative to accept, any consumer will not be no reason to spend traffic to "sweep". Ecological wood Decorative Material enterprises to enhance the brand WeChat marketing effect, enhance the micro-social interaction degree, we must enhance the two-dimensional code production ideas, so that consumers take the initiative to "sweep" is the most critical issue.
The emergence of two-dimensional code is a new starting point for the development of WeChat, but also allow more consumers more convenient through the WeChat platform to communicate with the enterprise. Traditional flooring companies need to use this platform, efficient and convenient to solve the practical problems of consumers, and only truly with consumers "intimate", in order to allow WeChat this new way of marketing, play a huge role. Whether the traditional ecological wood Decorative Material industry can "Fun" WeChat marketing, we wait and see.
With the ecological wood Decorative Material manufacturers advertising, business promotion, as well as the application of customers, ecological wood Decorative Material products continue to expand the scope of application for the masses of ecological wood Decorative Material, the degree of awareness continues to improve, ecological wood Decorative Material in the Some of the larger counties, towns have begun to apply. The future of ecological wood Decorative Material market will enter the rural market, but also to further expand. The third number of ecological wood Decorative Material manufacturers surge. With the expansion of market demand, the ecological wood Decorative Material technology is mature, and the ecological wood Decorative Material industry to enter the low threshold of the situation led to a large number of social surplus capital into the fierce ecological wood Decorative Material industry competition, many regional enterprises to establish , And in the price competition, the ecological wood Decorative Material business highlights the regional advantages.
As the last analysis of the company's industry, eco-wood Decorative Material, product prices continued to decline, product profits decline, and some manufacturers even at the expense of the amount of products at the expense of lower prices. Such competition is unreasonable competition in the second half of the year to the first half of this year will appear out of this malpractice, low-cost low-quality to earn market share will be close to their own dead ends, more managers will deal with customer complaints quality On, because the price and quality factors will have a number of enterprises facing the dilemma of closing.

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