Wallpaper new thinking will usher in the new development
In recent years, the Wallpaper industry has matured, the marketing channel has been widened, and the strong involvement of foreign capital has increased the intensity of competition. This "catfish effect" although intensified competition in the industry, but also live with the Wallpaper market. Competition and opportunities exist, Wallpaper companies need to new ideas to meet the new development.
Wallpaper industry to inject new vitality
In this era of replacement soon, the traditional Wallpaper industry is no exception to face the replacement: the new design, the new business model, the new channel ... ... but all the new thinking, there must be fresh blood injection, Wallpaper companies only follow the footsteps of the times will not be eliminated.
Indeed, the market is also the inevitable process of upgrading the market, not the will of the people for the transfer, coupled with the original Wallpaper market is increasingly saturated, new markets need to be developed. However, follow the traditional development model of the Wallpaper business on the new market is clearly difficult to adapt, homogenization, OEM is still full of Wallpaper industry. According to this development, the Wallpaper industry will only stagnate, so the industry itself also need new blood to change the original ills.
Wallpaper industry is the rise of new forces, the new Wallpaper brand in the market space, the number of consumers and resources than the previous generation, but because of the new generation of Wallpaper companies have the above-mentioned competitive advantage. On the previous generation of Wallpaper enterprises will naturally have a big impact. Especially relying on monopolistic competition in the Wallpaper business, the rise of the younger generation is bound to a certain extent, to shake the status of its market hegemony, or even replace its original position.
The reason is because these new faces have unparalleled advantages. First of all, the threshold of its entry is higher than the beginning of the Wallpaper industry, the professionalism of the Wallpaper manufacturing, the importance of high-tech talent and the insight into the market than the traditional rules of the Wallpaper enterprises to be better. As the business philosophy by the impact of new ideas more, a new generation of Wallpaper enterprises to integrate into the new market. At the same time, the new Wallpaper enterprise managers are mostly young 70,80, they better understand the young consumers shopping needs and mentality, the grasp of the individual than the previous generation of managers more degree.
It can be seen, the Wallpaper industry in a number of new forces are rising, not only to the development of the industry challenges, but also brought opportunities. In the new thinking, under the influence of the new model, the Wallpaper industry will usher in a new round of development.
Market competition, the Wallpaper industry, many categories, more and more obvious homogenization of the product, the competition mechanism is not perfect, which makes Wallpaper enterprises must focus more on research and development, marketing and customer service and other links. In a number of industry enterprises and related supporting the integration of support, the Wallpaper industry gradually to the quality of the times, the formation of a unique competitive edge and influence.
Wallpaper brand concept is implemented and understood is the enterprise needs to be truly implemented. Brand commitment is the essence of the practice of brand ideas oath. From telling the product to tell the story, the brand promise must be clear, credible, fascinating.
This requires first to let each employee understand the corporate Wallpaper brand concept and brand promise, and why it is right. At the same time, provide employees with the tools they need, so that they can implement the enterprise's Wallpaper brand commitment. * After the incentive, so that employees believe that the company's brand concept and brand commitment, and understand their role in which to make it more solid.
