What is the development trend of the Wallpaper industry today?
Because of the particularity of the Wallpaper, the decoration of the color and style of choice to become the tone of the whole family, and Wallpaper diversity in full compliance with the family decoration in the "light decoration, heavy decoration" principle, loved by the vast number of consumers, People on the requirements of home improvement is also increasingly fashionable personality, Wallpaper by many young people respected, but due to the relevant laws and regulations and the lack of self-discipline, Wallpaper industry there are good and bad phenomenon. The diversity of Wallpaper and people no longer pursue the unity of the wall, cast a Wallpaper development direction and development prospects. How to face up to the development of the Wallpaper industry and grasp the correct direction of development is every Wallpaper manufacturers should understand.
Status: Wallpaper industry development situation is grim, single channel multi-mode marketing
Occupy the industry's first group of the first group of Wallpaper brands have realized the development potential of the industry, together to cultivate the market, through the introduction of international decoration style to influence the domestic consumption atmosphere, indeed the temple Wallpaper in the home improvement market important position, and to the traditional paint And wall paint to launch a strategic offensive, trying to win the Chinese wall decoration materials beggars status.
Advantages: Wallpaper corporate brand is good, high operating threshold
As the threshold of operating Wallpaper is very high, many businesses for the Wallpaper brand sales awareness. Wallpaper industry, in our country is in a slow development period, although the product in environmental protection, quality and other aspects have been significantly improved, but the lack of service system has become the industry development obstacles. Market management chaos, product chaos, price chaos, service chaos, especially the price disorder is the most significant. Wallpaper in the use of interior decoration in China, but 5%, while in Europe, the United States and Japan, South Korea, the use of Wallpaper more than 50%. China's Wallpaper market potential can be described as very impressive. Faced with this development status, why the use of China's Wallpaper, but so low it? Industry experts pointed out: "some non-standard status quo, resulting in consumers in the purchase of wall decoration materials, give up the Wallpaper, and choose the latex paint and emerging liquid Wallpaper and other materials. The entire Wallpaper industry only self-discipline to do big Strong.
There is no strict specification
The current impact of the Wallpaper into the people of the family is another big problem is the price of black holes, with a product of this standard 500 yuan a volume, the other one is 700, consumers do not know how much this thing in the end value. This price is unstable, opacity to a large extent affected the consumer purchase process of the trust of the Wallpaper, this mistrust caused the loss of customers on the Wallpaper market prospective customers. Only a clear industry price system, standardize the manufacturer, including distributors, including circulation channels is the key to solving the price problem. In addition to the unified management standards, reshape the image of the industry, retail price unified and transparent, the sale of uniform service standards, establish a good reputation of the industry.
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