Wallpaper Wallpaper is also known as wallpaper, is a wall for the interior decoration materials, widely used in residential, office, hotels, hotel interior decoration and so on. Material is not limited to paper, but also contains other materials.
Because of the colorful, rich patterns, luxurious style, safety and environmental protection, construction convenience, affordable and other kinds of other interior materials can not match the characteristics, so in Europe and the United States, Japan and other developed countries and regions have been a considerable degree of popularity.
Wallpaper is divided into many categories, such as film wallpaper, coated wallpaper, embossed wallpaper and so on. Usually with bleached chemical pulp production of base paper, and then by different processes of processing, such as coating, printing, embossing or surface coating, and finally by cutting, packaging after the factory. Has a certain strength, toughness, beautiful appearance and good water resistance.
Ambiguity: wallpaper is easy to confuse with desktop wallpaper, the latter is set in the computer desktop picture.
Wallpaper Because of the particularity of the wallpaper, the decoration of the color and style of choice to become the tone of the whole family, and wallpaper diversity in line with the home decoration in the "light decoration, heavy decoration" principle, loved by the vast number of consumers, people The requirements of the home improvement is also increasingly fashionable personality, wallpaper by many young people respected, but due to the relevant laws and regulations and the lack of self-discipline, wallpaper industry there are good and bad phenomenon. The diversity of wallpaper and people no longer pursue the unity of the wall, cast the development direction of wallpaper and development prospects. How to face up to the development of the wallpaper industry and grasp the correct direction of development is every wallpaper manufacturers should understand.
Status: wallpaper industry development situation is grim, single channel multi-mode marketing
Occupy the industry's first group of wallpaper brands have realized the development potential of the industry together to jointly cultivate the market, through the introduction of international decoration style to influence the domestic consumption atmosphere, to establish wallpaper in the home improvement market, the important position, and to the traditional paint and wall Pastry launched a strategic offensive, trying to win the important position of China's wall decoration materials.
Wallpaper Advantages: wallpaper corporate brand is good, high operating threshold
As the threshold of operating wallpaper is very high, many businesses for the wallpaper brand sales awareness. Wallpaper industry, in China is in a slow development period, although the product in environmental protection, quality and other aspects have been significantly improved, but the lack of service system has become the industry development obstacles. Market management chaos, product chaos, price chaos, service chaos, especially the price disorder is the most significant. Wallpaper in the use of interior decoration in China, but 5%, while in Europe, the United States and Japan, South Korea, the use of wallpaper more than 50%. China's wallpaper market potential can be described as very impressive. Faced with this development status, why the use of China's wallpaper, but so low it? Industry experts pointed out: "some non-standard status quo, resulting in consumers in the purchase of wall decoration materials, abandon the wallpaper, and choose the latex paint and emerging liquid wallpaper and other materials. The entire wallpaper industry only self-discipline can do big Strong.
There is no strict specification
The current impact of the wallpaper into the people of the family is another big problem is the price of black hole, with a product this standard 500 yuan a volume, the other one is 700, consumers do not know how much money this thing in the end. This price is unstable, opaque to a large extent affected the consumer purchase process of trust in the wallpaper, this mistrust caused the loss of customers on the wallpaper market prospective customers. Only a clear industry price system, standardize the manufacturer, including distributors, including circulation channels is the key to solving the price problem. In addition to the unified management standards, reshape the image of the industry, the retail price of a unified transparent, unified service standards, establish a good reputation of the industry.
Forecast: wallpaper industry market prospects
Wallpaper With the changes in the focus, wallpaper trend is also a qualitative rise, the pursuit of "fashion, environmental protection, high quality" brand advocates. The future of the wallpaper market, will inevitably in the pursuit of quality and quality has improved. Consumers of the wallpaper base material has been the pursuit of a few years ago, and gradually recognized. For example, like non-woven, pure paper this kind of thing, as early as a few years that the wallpaper price is too expensive, the cost is too high, but from the past two years, consumers are gradually began to focus on environmental protection, more willing to choose this Type of product, but also more concerned about its durability
